Lets suppose, you have developed your website and you have finally got some customers. However, your website is being taking long time to load, because of slowness of your website. By the time, it is possible that you can lost the opportunity to convert your visitors to paying customers. It will cause you to loss of your revenue. In this matter, your customers will be moved on.


It is found from surveys that about half of the customers expect page load time of about three seconds only. By perceiving this issue sufficiently early, you can find a way to keep this from occurring. How? By executing the right caching solution for your site.

What is Web Cache?

Caching refers to the method of storing information, quickly, in an exceedingly computing atmosphere – particularly you can name it as cache. Once customers visits your website, your website files will be stored automatically on your computer, in an exceedingly cache directory on their browser. When the customer comes back to that webpage again, the browser will access those files from the cache, instead of returning to the initial server to fetch the info once more.

Without caching: When a client visits your website, the browser will then send a request to your server to get website data, like content, media, code etc. This data will be sent to the customer’s browser to view it to client. Every bit of website data needs to be loaded individually before it will be displayed. There will be always delays when transfer will be in process and a lot of additional options that can slow the website loading process more down. For e.g., if the visitor is found far-flung from your server location, it will adversely have an effect on your loading time.

With caching: The data will be saved on a location on a location closed to+ your client – it goes to wherever your client is, reducing on loading time. As an example, web browsers saves the data at your customer’s end once the page will be loaded for the first time. It will benefit to returning visitor by reducing the page load speed.

The advantages are clear. What you have to do is to pick a caching solution that will suit your website. There are several ways of caching available. We wants to discuss three: browser caching, server caching and caching plugins. We will also explain how these could impact on your website.

Server caching:

If your website is busy, dynamic, content heavy and experiences high volumes of traffic, you’ll need to look into server caching. One in all the most effective cache servers is Varnish. This can be however it works – once your client visits your website, a series of requests will be sent to the server to make the page available to load. The server then find the files related to the requests, execute any code associated with that request and then the website data will be viewable to user. By installing the caching mechanisms like Varnish, it primarily acts as a middleman, between the server and the user and will trace out for duplicate requests from before. Ensuing time the client visits your web site, Varnish can respond by quickly causing a cached version of the result. This could increase the speed of your web site exponentially. It conjointly cuts down on what quantity process power you need to respond to high volumes of traffic.

Browser caching:

Whenever, when a visitor visits a website in browser, all website files are needs to be downloaded to display the website properly – these website files are includes on coding files (HTML, CSS, PHP, JavaScript etc) and media. If the website you have developed has a lot of files, then two issues will be faced to you. First, large files will take more than normal to load. Second, a separate request will be to server by each file, which will be added in overall work of server that have to do. Browser caching is very helpful, because it save a bulk of your website files on customer’s browser. When the customer visits your website first time, it can take some time to load properly. However, when he comes back on your website next time (or refreshes or even moves to another pages of your wesbite) files will loaded from your browser directly, instead of sending request to server again. Browser caching not only saves bandwidth on your server, it is also helpful for overall performance of your server.

Caching plugins:

Currently, WordPress powers nearly 33% of the website. If your website falls on this number, you need to install a third-party caching plugin on your website. These plugins are simple and easy to install. There are many caching plugins available. PakCloudHost shared hosting servers are running on LiteSpeed Web server. Therefore, LiteSpeed Cache plugin will be installed by default whenever you installs WordPress on your website. However, we also recommends you some of other highly recommended plugins. Like W3 Total Cache, this plugin offers caching via CDN (Content Delivery Network), disk or memory. Redundant data or unnecessary files on pages, posts, feeds, JavaScripts and any other misc files will also be removed by this plugin. Like WordPress LiteSpeed Cache plugin, you can also save your server bandwidth, which results to make server performance more better. boosts conversion rates and reduced download time — these all are good for you. Some other popular plugins you can use are WP- FFPC and WP Super Cache.

What are the overall benefits of caching?

  1. Reduced network burden: Between your website content and your client, website data can be cached at many points. As an example, website content are saved and served to your client expeditiously. When it is closer to the client, requests won’t place a burden on the network between the client and your website data – simply the cache.
  2. Increased performance: When you select caching as an option, it frees up resources on your web server to enhance the overall performance.
  3. Ranking: Site speed is one among the foremost necessary factors which involves to your website’s ranking. Faster website speed is preferred by search engines (and assisted by nice SEO setting and sensible quality content). The slower your web site, the lower you drop by the rankings.
  4. User Experience: You wants to have the best experience on your website by your customer. A faster website will help your clients to browse your website more earlier. Moreover, cached data saves on your client’s device (to an explicit extent), due to that reason static files takes less time to load, as compared to dynamic websites.

At the end of the article, caching is a suitable solution to boost your website speed. We are using advanced caching mechanism on our Cloud Hosting servers like Varnish to ensure that server caching is taking care of your server. You need to pay careful attention Choosing the right caching solution for your website also requires careful consideration on your end – which data needs to be cached and which data on your website will change with time.

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